Heilbronn University, Germany

 

Left to right:  Joachim Link (coach), Esther Stiehle, Helen Kraft, Jessica Klemenz, and Mona Greunig

About the Team

Joachim Link (Coach).  Joachim has worked as a Professor of Marketing at Heilbronn University since 2002. His main areas of teaching and research are in brand and customer management. He also serves as Internship Manager for the university’s Business Administration, Marketing and Media Management program. Prior to entering academia, he worked as a sales manager in the machine building industry and a service manager at a software company. His doctoral thesis focused on B2B services, and was conducted with the cooperation with Siemens AG.

Esther Stiehle.  Esther was born and raised in Southern Germany. She is a fourth-year Bachelor of Business Administration student in marketing and media management, focused on product and customer management. Esther has a passion for sports and travel, and spent a year in Australia and a semester at Manchester Metropolitan University in England. She has held an internship in product management for KaVo, a leading German brand in the dental sector, and plans to pursue a career in marketing and product management.

Helen Kraft.  Helen was born and raised in Southern Germany. She is a fourth-year Bachelor of Business Administration student focusing on marketing and media management. She completed an internship at the multinational engineering and electronics company Robert Bosch GmbH and at local industry companies. During her gap year in New Zealand, her semester abroad at the Institute of Technology Carlow, Ireland and the participation in the International Marketing Week 2017 in Paris, she gained international and intercultural experience.  Helen has a passion for travelling and enjoys acting out her creativity in the kitchen. She plans to pursue a career in international business.

Jessica Klemenz.  Born and raised near Stuttgart, Jessica is a fourth-year Bachelor of Business Administration student in marketing and media management. Her area of study is product and customer management. From January to August 2017, she completed her internship in product management for Porsche Design. Among many interests, Jessica is interested in sports and travel.  She participated in the 2016 International Marketing Week in Lahti, Finland and studied Marketing abroad at IT Carlow in Ireland for four months. She plans to pursue a career in marketing and product management and is currently exploring options for a Master’s degree.

Mona Greunig.  Mona is a fourth-year Bachelor of Business Administration student focused on marketing and media management. She gained her first Case Competition experience at the Rotterdam International Case Competition in November 2017. In 2016, she participated in the Erasmus exchange program and spent a semester at Mälardalen University in Sweden. She loves to work in international groups to learn about different cultures and different perspectives, and she sees herself working in an international environment. In her spare time, Mona enjoys doing sports, cooking together with friends, and travelling the world.