International Business Academy, Denmark

Left to right: Albert Elam (coach), Didde Skødt Falk, Alla Rozova, Maddy Le Saux, Jon Ording Haug (coach), and Maximilien Jacquemin

About the Team

Albert G. Elam (Coach).  Al is a lecturer in Finance, Accounting, Strategy and Leadership at IBA, specializing in International Finance. Prior to entering academia, he had a 23-year career in the United States Air Force, where he reached the rank of Lieutenant Colonel. He also ran a consulting firm for 27 years, eventually selling his client list in 2007. Al enjoys music, movies, crime and action novels, basketball and American football.

Didde Skødt Falk.  Didde Skødt is from Denmark, and currently studying International Sales and Marketing Management. Her passion for travel, adventure, and other cultures has sent her around the globe. Recently, she returned from an exchange semester in Heilbronn, Germany. She also completed an internship with a Community Centre in New Zealand, focused on improving the organization’s internal and external communications. She enjoys challenging herself and has participated in several different marketing competitions. Apart from studying, she enjoys nature, exploring, and time with family.

Alla Rozova.  Originally from Russia, Alla is concentrating in International Sales and Marketing Management in Denmark. Previously, she studied sociology at Finance University, one of the largest universities in Moscow, and spent a semester on exchange student in Budapest, Hungary. In addition to her studies, she volunteers with the IBA Culture Life department, organizing events for students. She is a huge football fan, plays sports in her spare time, and enjoys reading classic literature and crime novels. She is passionate about everything she does and loves problem-solving.

Maddy Le Saux.  Maddy, 23, is self-motivated and hard-working. Inspired by a childhood move from France to the UK, she developed a passion for learning languages and experiencing new cultures. She relocated to Denmark to pursue a double degree in International Sales & Marketing and Business Management & Marketing. Working for a major London-based hospitality firm fuelled Maddy’s interest in human resources and cultural competencies, where she intends to establish her future career. Her leisure activities include reading, travelling, yoga and socialising with friends.

Jon Ording Haug (Coach).  A native Norwegian, Jon lectures in International Marketing and Sales, Strategy and Research Methods. He has worked with several international companies, including LEGO, Sara Lee, and Bestseller as head of marketing. Jon’s experience includes a wide range of marketing, sales, and management roles, but he specializes in branding, consumer insight and communication. His personal interests include sailing and triathlon.

Maximilien Jacquemin.  Maximilien, 24, was born in Brussels, and raised on chocolate, waffles, mussels and fries. He is pursuing a triple bachelor’s degree and, to that end, spent the past two years in Belgium studying in French and Dutch. Passionate about politics and business, Maximilien served as Minister of Justice in a recent parliamentary simulation in Belgium.  He also took part in the 2017 Business Games in Rome. Last year, he indulged his twin loves for business and travel by taking a job as a digital marketing consultant in Las Vegas.