Technological University Dublin, Ireland

L-R: Roger Sherlock (Coach), Charlie Miller, Casey O’Brien, Eoin Byrne, Alex O’Sullivan, Tara Rooney (Coach)


About the Team

Roger Sherlock (Coach)
Born, raised, and living in Dublin, Roger is Head of the Department of Marketing Studies at TU Dublin’s College of Business—Ireland’s largest business school. The development of globally-minded graduates is at the heart of TU Dublin’s mission, and the school is proud to host 130 international students from partner universities (many of these NIBS members) in mainland Europe, Scandinavia and Eastern Europe, USA, Canada, Australia, and Asia. The College of Business prides itself on being close to industry, and case study teaching plays a central role; Roger has been developing and coaching case competition teams for well over a decade.

Charlie Miller
Charlie is a final-year Marketing student and 2018 winner of the Coleman Award, given to the student with the highest grade in TU Dublin’s marketing certificate programme. He recently served as head of research for an IMC campaign, run in conjunction with TBWA, that reshaped consumer perceptions of the Mini Cooper brand. Outside of college, Charlie enjoys sea-swimming and working part-time in a Dublin-area hotel. After graduation, he plans to pursue a master’s degree in digital innovation.

Casey O’Brien
Hailing from Wicklow, Casey is in her final year of Marketing studies. During her programme, she completed two marketing internships whilst working part-time in a local store.  With trips to 11 different countries in the last 24 months, Casey is an avid traveller who loves experiencing new cultures. Upon completion of her degree, she will join Accenture as a business integration arch analyst in Dublin.

Eoin Byrne
Also from Wicklow, Eoin will graduate this year with a degree in Marketing. In his teenage years, he played starring roles in musicals and captained his local football team. Since beginning college, however, Eoin has immersed himself into the world of work and recently completed an internship with Vodafone Ireland as a part of the business events and sponsorship team. He currently works for a local Italian restaurant, and will soon begin an 18-month marketing internship with Lidl.

Alex O’Sullivan
A Cabinteely native, Alex is in his final year of Marketing studies. His strengths include financial analysis, marketing strategy, and digital analytics. Outside of college, Alex is a sports fanatic who keeps a close watch on the Irish rugby and football teams. He also loves to volunteer whenever possible—going as far as Zambia to work with community schools and hospices. After completing his degree, Alex plans to work for a marketing agency in Dublin.

Tara Rooney (Coach)
Tara Rooney is a Lecturer in Strategic Marketing at TU Dublin. She has been involved with case teaching and training throughout her career, and is active in both case competitions and case writing. Tara’s other research interests include digital marketing strategy, relationship marketing, digital trust, and narrative methodologies.