Jiangxi University of Finance and Economics, China

About the Team

Shufan JIN.  Shufan is 20 years old and is majoring in Intelligent Accounting. She thrives in team environments, values collaboration, and enjoys working towards shared goals. Her experience in business competitions has strengthened her ability to analyze complex scenarios and contribute to clear, actionable strategies. She looks forward to bringing her cooperative spirit and strategic insight to NIBS, aiming to help the team develop innovative solutions while growing through this international experience.

Qinyi DANG.  Qinyi is 20 years old and is majoring in Human Resource Management with a minor in Finance. Passionate about life, she is an effective communicator who enjoys business competitions. Qinyi is skilled in using tools for case analysis and is adept at providing unique insights. She is looking forward to NIBS and to the opportunity to meet outstanding people in Toronto.

Wang XIANG.  Born and raised in Hunan, China, Wang is a third-year student majoring in International Marketing. Her curious mind is always seeking new experiences with people from all over the world. She hopes to improve her perception by absorbing creative inputs from different perspectives. Wang believes that process is just as important as outcome and looks forward to all aspects of this year’s NIBS competition.

Tianyu GAO.  A 20-year-old accounting major, Tianyu enjoys practical experience. He possesses solid financial expertise and keen business acumen. Tianyu is eager to leverage the NIBS competition as a platform to expand his perspectives and foster his growth and looks forward to the chance to learn from and exchange ideas with the excellent contestants and the distinguished panel of judges.


  • Qi CAO (Coach).  Qi is a lecturer at the JUFE School of Business Administration. She earned her Ph.D. in Marketing from Shanghai University of Finance and Economics. Her research focuses on consumer behavior, with particular interest in sensory marketing, tourism marketing, and the influence of aging and cognitive age. Passionate about innovative and sustainable marketing strategies, she teaches courses on visual marketing and green marketing.
  • Zhisong (Jeremy) CUI (Coach).  Jeremy is a lecturer and master’s tutor at the JUFE School of Business Administration. He earned his Ph.D. in Business Management from Jilin University and completed a visiting Ph.D. program at the University of Texas at Dallas (UTD), with support from the China Scholarship Council. His research areas include organizational behavior and human resource management.