

About the Team
Louis JANSSEN. Born in Ghent and raised in Kortrijk, Louis is a Business Management student specializing in SME and Entrepreneurship at UCLL. He began his academic journey in Brussels studying Business Engineering in French before transitioning to his current field in Leuven, where he discovered a stronger alignment with hands-on business development and entrepreneurial practice. He completed a semester-long internship in the south of France at a wine estate, where he gained experience selling at trade fairs and assisting with a wide range of operational and administrative tasks in their office. Louis is driven by curiosity and the ambition to continuously acquire new skills and experiences.
Arthur VANDECASTEELE. Born in Cham, Switzerland and raised in Poeke, a small village near Ghent, Arthur is a Business Management student specializing in SME and Entrepreneurship. He is also an active member of Greenhill Capital, a Student Investment Association. Arthur broadened his international and strategic perspective through his participation in a Blended Intensive Program in Prague, focused on sustainability management in collaboration with Coca-Cola HBC, as well as through an international case competition in Trento. He has developed a strong interest in business strategy, sustainability, and entrepreneurship, and is motivated to apply his analytical and proactive mindset in challenging, team-based business environments.
Arthur GUILLEMYN. Born in Kortrijk but raised near the Belgian coast, Arthur is a Business Management student specializing in SME and Entrepreneurship. He currently serves as an active member of Greenhill Capital, a Student Investment Association. Following an exchange at the International Business Academy in Denmark, he participated in a Blended Intensive Program in Prague focusing on sustainability management in collaboration with Coca-Cola HBC. He also founded and operates a fully functional mini-enterprise and gained experience in brand activation with the Panama Group. Arthur has a passion for sustainable business models and finance and aims to apply his proactive mindset in an international business environment.
Pierre JANSSEN. Born in Ghent and raised in the Kortrijk region, is a Business Management student specializing in SME and Entrepreneurship. He began his academic journey at ICHEC in Brussels before continuing his studies at UCLL. Pierre expanded his international perspective through a Blended Intensive Programme in Prague focused on sustainability management in collaboration with Coca-Cola HBC. In addition, he has served for two years as Quaestor (financial officer) of his student association, gaining practical experience in financial management and budgeting. With strong interests in finance and sales, he is a team-oriented individual who enjoys dynamic, international business environments.
- Mario DE WOLF (Coach). Mario is a passionate lecturer in Market Research and International Marketing. As a study trajectory coach, he guides Marketing bachelor students through their study paths and, as an Ombudsperson, he ensuring fairness and guidance throughout their academic journey. Mario also leads innovative projects like the Case Competition course and plays a key role in the International Office, coordinating exchange programs and helping students prepare for master’s studies abroad. Outside of work, he enjoys traveling, walking, genealogy, and reading—experiences that help him to inspire and mentor future marketers and entrepreneurs.
